As a UX design consultant, I help organisations improve their digital experiences through UX strategy, accessibility and WCAG compliance, and scalable design systems — creating inclusive, effective, and measurable experiences that make a difference for people and business.
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Some of the measurable outcomes I’ve helped teams deliver — from onboarding and design systems to UX strategy and delivery.
Delivered a series of data-driven UX experiments at a FTSE 100 company, generating over £22 million in additional revenue by improving conversion through iterative testing and personalisation.
Overhauled a KYC onboarding flow, cutting duplication by 45%, reducing error rates by 32%, and accelerating onboarding speed by 42%.
Built a scalable, WCAG-compliant design system adopted across EMEA, APAC, and the Americas — expanding from 32 to over 70 accessible components with 96 custom icons.
Delivered a 30% sustained increase in traffic to key university pages through content-focused A/B testing and user-centred experiments.
From strategy and accessibility to delivery and team enablement, I offer expert support across five core areas:
Designing experiences that connect user needs with business goals
Creating better digital experiences for everyone
Building scalable, accessible systems that bring design and code together
Streamlining workflows so design can deliver more, with less friction
Helping teams grow confidence and capability in design, together
Scalable, White-Labelled SaaS Design System
Unified visual identity and component framework for a multi-tenant, white-labelled wealth management platform, enabling faster delivery, consistent experiences, and quality at scale.
Simplifying delivery information for customers
Redesigned how delivery and stock availability were communicated across RS Group’s global e-commerce platform, reducing confusion and support calls.
Whether you need strategic direction, accessible design, or facilitation to align your team, I offer flexible support — as a UX consultant providin fractional UX leadership and defined projects to tailored workshops. I bring the right expertise and, when needed, a trusted network of collaborators to scale your delivery.